Advertising in any of our publication is an excellent marketing strategy that will increase your visibility and your profitability by funneling your campaign directly to New York’s diverse population. Our publication can deliver your message through targeted direct response campaigns to promote, position and deliver your products and services among the Caribbean-American, Latino, African-American, Christian, business and immigrant communities.
The Daily News publication cites Caribbean American Weekly in the top three of New York’s leading Caribbean American-owned media outlets and the city’s largest circulated Caribbean newspaper. With a readership index of 3-5 per paper, that’s a target audience of over half a million. If you have an individual segment in mind, ask about our special supplements including health, real estate, wedding bells, franchising, independence celebrations, travel and more.
With a readership of 100,000 copies throughout Manhattan, Brooklyn, Queens, Bronx, Westchester and parts of New Jersey, the Caribbean American Weekly has the base to reach your potential customers often and in high volume. Current advertisers run the gamut of real estate agents and law firms to health insurance companies, training schools and more.
Top 4 Questions to Ask I.Q. Inc., Owner of CAW, Your Advertiser
The advertising landscape has changed dramatically in the last decade and is poised to experience continued evolution in the years to come. Choosing and implementing a robust marketing and advertising campaign is integral to running a successful business. Therefore, choosing the right marketing partner to assist you with this process is an important task.
When deciding to invest your hard-earned dollars into a marketing or advertising solution, it is important that you ask the right questions. The following are the top four questions you should be asking any potential marketing and advertising partner, like I.Q. Inc., for your business:
How diverse is your media mix? In today’s increasingly tech savvy economy, you should not put all your eggs in one basket. Pursue advertising strategies that give you a presence on multiple mediums including television, online, and mobile. Also, inquire about how much focus is put into researching and developing new avenues of advertising. With the rapid developments that happen in advertising every day, you will want a partner that is leading the pack, as opposed to following the crowd.
Are you planning for the future? As former Yellow Pages advertisers continue to flood the market, competition is expanding at a rapid rate. Directories continue to become overstuffed with subscribers, all fighting for the same slice of business. Ask how your potential advertising partner is planning to protect you against the competition.
How much time will you be able to spend on me? Many companies will spend countless hours courting you only to forget about you after you have signed a contract. Ask about what avenues are available to you in case you need guidance after the contract has been signed. An open line of communication with your advertiser is the key to achieving success.
Are you exclusive? An exclusive program only allows one advertiser per geographic area and that business receives every single lead from the area where they subscribe. In contrast, non-exclusive programs will sign up dozens, even hundreds of businesses in the same local area (similar to the directory model). This leads to an additional layer of competition within the group.
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