Bolt partners with South Africa’s Mumm to create champagne brand

Bolt partners with South Africa’s Mumm to create champagne brand

Sprint legend Usain Bolt poses with bottles of the Mumm Olympe Rosé at the launch event held at the Maslow Hotel in Johannesburg, South Africa last Thursday. (Photo: contributed)

KINGSTON, Jamaica — Jamaica’s sprint legend and budding global business mogul, Usain Bolt, has partnered with leading South African champagne brand, G H Mumm to create the ‘ultimate celebrations champagne’, the Mumm Olympe Rosé.

The champagne was launched at the Maslow Hotel in Johannesburg.

Created by the renowned English designer Ross Lovegrove for Mumm Grand Cordon, the bottle of Mumm Olympe Rosé is said to be a technical feat.

The “bottle scores an aesthetic win with its striking appearance, long in shape with a slender neck. Its pink salmon look is matched by the taste of a smoothness and roundness coming from the liqueur de dosages and a burst of fresh sparkles to the palate,” Mumm said in a statement.

Commenting on the partnership, Mumm’s brand manager, Etienne Cassuto said: “We are excited to unveil the fruit of a two-year collaboration with Usain Bolt, a champagne embodying the excellence of our craftsmanship and values of our Chief Entertainment Officer. Mumm Olympe Rosé is a unique and innovative champagne created for your daring celebrations”.

Bolt, who was also at the launch, said: “In Jamaica we do this naturally, we mix cognac with champagne, and it’s something that I enjoy. So when we sat down in the first meeting and we were trying to figure out what direction we wanted to go with for the bottle and with the drink I mentioned it and asked ‘is it possible?’ and they said ‘yes’. So for me that was something I was happy about and when you taste it you’ll taste the cognac and together it’s very nice, trust me.”  

Mumm, described as the leading international champagne House in France and third worldwide, said, in partnership with the eight-time Olympic gold medallist, it is “dedicated to exploring unprecedented ways of celebrating with their fans and Mumm Olympe Rosé is on its way to becoming emblematic”.

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