The Board of Directors of the Saint Lucia Tourism Authority has appointed Mrs. Lorine Charles-St. Jules to the position of Chief Executive Officer (CEO), effective February 1, 2022. With more than two decades of tourism and leadership experience, Mrs. Charles-St. Jules has achieved significant success in the hospitality sector and most recently served as USA Account Manager for the Anguilla Tourist Board. She has been CEO of a global marketing agency PEAEYE7 Marketing International for five years, handling business development and luxury resort marketing throughout the Caribbean, the U.S., and Canada.
Mrs. Charles-St. Jules has deep expertise in setting and executing business strategies across many facets of the tourism industry, including marketing destinations, developing sales programming for luxury resorts, and global travel trade management. An award-winning strategic thinker, she is an accomplished sales leader, research consultant for the Organization of American States, public speaker, and Adjunct Lecturer at Monroe College in New York and University of New Haven, Connecticut. The CEO position brings Mrs. Charles-St. Jules back to her roots in Saint Lucia, where she previously held various executive positions at Saint Lucia Tourist Board for nine years including Director of Marketing, and Tourism Planning Officer for the Saint Lucia Ministry of Tourism for two years.
Mrs. Charles-St. Jules is a graduate of the University of Strathclyde in Scotland, with a master’s degree in International Tourism Development and Sustainability. She also holds a Graduate Certificate in Digital Marketing from Cornell University and a Bachelor of Science Degree in Management and Tourism from the University of the West Indies.