BROOKLYN, NY – JANUARY 16: Brooklyn Borough President Antonio Reynoso speaks at a press conference on maternal health outside Kings County Hospital in Brooklyn on January 16, 2022 in New York City. (Shutterstock)
BROOKLYN, NY: Brooklyn Borough President Antonio Reynoso on November 16, launched a multimedia, multicultural maternal health public education campaign to connect Brooklynites with information and resources for healthier pregnancies. The campaign includes English, Spanish, and Haitian Creole ads at select Brooklyn bus stops, urban panels at subway stations, and digital ads on Facebook, Instagram, and YouTube that lead people to an online resource guide.
The ads at bus shelters and subway stations can be found in the primarily Black, Brown, Caribbean, and Latino communities where the highest rates of maternal mortality and morbidity have been reported, including Bed-Stuy, Brownsville, Bushwick, Canarsie, Crown Heights, East Flatbush, East New York, Flatbush, and Williamsburg. Entirely guided by the Borough President’s Maternal Health Taskforce, the campaign is his latest in a string of maternal health announcements aimed at making Brooklyn the safest place in New York City to have a baby as a Black or Brown person. One-third of pregnancy-related deaths in New York City are residents of Brooklyn, with the ratio on average 9.4 times higher for Black mothers compared to their white counterparts and the crisis in maternal health most acute among Haitian women.
Borough President Reynoso’s $250,000 maternal health public education campaign was designed with this in mind. “Every day, we’re making this borough a little bit safer for Brooklynites dreaming of growing their families,” said Brooklyn Borough President Antonio Reynoso. “To truly end the maternal mortality crisis facing our Black and Brown mothers will take longterm and large-scale structural change – like our upcoming renovations to the maternal healthcare facilities at our public hospitals – but in the meantime, there are steps we can take right now to empower our expecting parents through their pregnancy journey. I’m so grateful to my Maternal Health Taskforce for their incredible expertise as we take yet another step toward saving lives and making Brooklyn the safest place for someone to have a baby.”
The campaign’s resource guide can be found at www.brooklynusa.org/healthypregnancy