The North America ‘Summer Saint Lucia Style’ roadshow got underway in New York City on June 7th and Toronto on June 9th, presenting Saint Lucia to the travel trade, consumer and travel media, and key diaspora leadership audiences. Leading the delegation is the Chief Executive Officer of the Saint Lucia Tourism Authority, Lorine Charles St. Jules. She is joined by the Senior Sales Manager with responsibility for North America – Richard Moss and Sales Manager- Ernie George. In New York, the keynote address was delivered by the guest of honor and Minister with responsibility for Tourism, -Hon. Dr. Ernest Hilaire. The well-attended New York and Toronto events presented newsworthy updates on the destination, a comprehensive outlook on Saint Lucia’s response amid the pandemic, ongoing and future developments, Saint Lucia’s rich cultural offerings, and a literal taste of Saint Lucia with Chairman’s Reserve rum. Among industry partners, The Authority welcomed the presence of American Airlines in New York, Air Canada Vacations, and Sunwing in Toronto.

Having launched the Summer Saint Lucia Style campaign, the destination is gearing up for an exciting season offering deals of up to 60% off on holidays throughout the summer months. The Summer Saint Lucia Style campaign runs until September 30, 2022. Visit www.stlucia.org/Summer_SaintLucia_ Style for more details.

  Caribbean, Saint Lucia, Travel