The Loyalty Metric Introduced to Saint Lucia

The Loyalty Metric Introduced to Saint Lucia

By Caribbean Business Report

“Guests are assets, not transactions,” states Marilyn Stewart, Founder of a radical approach to building guest loyalty called The Loyalty Metric. She is among an award-winning team of Canadian innovators who brought their breakthrough guest loyalty management process to Saint Lucia.

Supported by powerful applications of Artificial Intelligence (AI), The Loyalty Metric
offers the hospitality industry the capacity to predict and personalize the guest experience in a manner that existing points-based loyalty programs can’t.
Added Stewart: “Affinity, attachment and trust are the cornerstones of true emotional loyalty to a brand. Transactional relationships based on points are superficial and fleeting. Points are passé.”
Stewart’s experience in the Saint Lucia hospitality industry is extensive, built through her 20+ year association as a marketing consultant to Rendezvous, Stolen Time and BodyHoliday. Says Stewart: “The name of the game is repeat guest strategy. The Loyalty Metric is deliberately provocative and disruptive and drives measurable long-term financial results in carefully calculated ways.”

The Loyalty Metric is designed to encourage, track and analyze – with forensic accuracy – guest visitation, return visitation, incremental spend
and long-term financial commitment to the brand.

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