Usain Bolt makes his dancehall debut as a producer behind the new “Olympe Rosé Riddim.”
The excitement over Usain Bolt’s Olympe Rose Riddim is reaching a crescendo, less than 24 hours before it’s official release, with its five tracks, one each from some of Jamaica’s hottest artists. Dexta Daps, Christopher Martin, national footballer now music producer and deejay Ricardo “Bibi” Gardner, Ding Dong, and Munga Honorable are the featured artists on the rhythm.
“Olympe Rosé Riddim this FRIDAY?? July 5th, 2019 Featuring: 5 Sizzling tracks by 5 must-hear artistes,” Bolt, who happens to be one of Jamaica’s biggest dancehall fans, posted under a promotional video he uploaded to Instagram.
Bolt’s longtime friend Christopher Martin was elated to be a part of the sprinters’ musical project.
“Tomorrow, July 5th the release of the Olympe Rosé musical collection!!!” Gyal a seh mi sweet mi a muss bulk syrup,” he posted and proceeded to tag Bolt as well as the four other co-featured artistes.
Olympe Rose Riddim is an ode to Bolt’s signature champagne, formulated by French champagne company Mumm, for which the star was appointed Chief Entertainment Officer in 2016. The wine-makers say the Olympe Rosé’ champagne was “created working closely with Usain to reflect his personality – his preference for sweet champagne.” The champagne bottle will no doubt be a huge keepsake as Bolt’s name is inscribed on it.
As a part of the arrangement between the Mumm and Bolt, the nine-time Olympic gold medalist, who launched the Olympe Rose in South Africa earlier this year, is to initiate “unique and daring ways to bring celebrations to consumers everywhere,” according to Mumm’s website.
The French company is banking on Bolt also to spearhead initiatives to excite the world and ultimately aid in efforts to make Maison Mumm the top champagne house in the U.S.
So Bolt is obviously taking his job very seriously, “dancing at yard before dancing abroad” by introducing the brand to the huge dancehall market in Jamaica.
Ding Dong’s excitement too, seemed to have reached fever pitch. The recently-wed artiste posted a video of himself and Usain at a party at the Ravers Corner in Nannyville, St. Andrew where he, the retired track artiste and his Ravers Clavers crew danced up a storm to his featured track on the rhythm, the artiste taking the opportunity to pop a bottle of the US$45 champagne in the process.