The Caribbean Tourism Organization (CTO) has unveiled a bold three-year roadmap to transform the region’s tourism sector, officially launching its Reimagine Plan 2025–2027 during Caribbean Week in New York last month.
The plan, presented by CTO Secretary-General Dona Regis Prosper, outlines a strategic vision to position the Caribbean as a global leader in sustainable tourism, while strengthening internal operations and delivering measurable results for member countries.
“The past few years have tested the strength of our tourism industry like never before,” said Regis-Prosper in a launch video. “But in true Caribbean spirit, we have adapted, rebuilt, and moved forward.
This renewed vision reflects our collective aspirations for sustainable growth, greater resilience, and lasting prosperity.