Board members of the American Society of Travel Advisors (ASTA) recently met with Chapter Presidents from 50 U.S. states at the Sandals Grande Antigua Resort.
President and CEO of ASTA Zane Kirby said the one thing the travel trade has noted is that many millennials who now occupy management positions are prioritizing travel, “Millennials are the largest age group within the United States over 70 million, and one of the interesting things is that they preference travel over almost any other discretionary spend, even over things like housing.”
Kirby added that in spite of the online options, many travelers still turn to travel advisors to help manage their travel experience, and when the advisors have the opportunity to visit destinations like Antigua and other Caribbean islands, then it becomes much easier for them to promote and sell these destinations to clients.
Noting the increasing competition from other destinations all over the world, Minister of Tourism of Antigua Charles Henry Fernandez, commended Sandals Resorts for its role in helping to bring regional destinations and the travel trade closer together, thereby ensuring that the Caribbean gets the exposure it needs to allow their clients to choose here first.
Meantime Gary Sadler, the Executive Vice President of Sales and Industry Relations at Unique Vacations, the exclusive marketing partner for Sandals Resorts, said the company is firmly committed to its relationship with ASTA and travel advisors, who continue to play a vital role in driving Caribbean tourism.
ASTA’s much anticipated Caribbean Showcase will take place at Sandals Royal Curacao later this year.