Heineken Saint Lucia has raised the stakes for its latest Guinness brand event entitled: Guinness Sounds of Greatness 2023. Based on the popular event in Jamaica, this is the company’s second installment of the DJ sound clash competition on island, where local DJs compete at four locations island wide.
They are Ti Kwizin, Micoud, Soufriere Beach Park, River Bank and the Rudy John Beach in Laborie.
According to Guinness Brand Manager, Rohan Lovence, the event is a lot different from last year and was designed to encourage brand awareness, creativity among local Djs and develop the artform.
Lovence says the event will also be adopting a 360 approach to include numerous opportunities for Guinness consumers to win a variety of prizes including Guinness branded mementos, cash and a Boom Box Bluetooth Speaker just to name a few.
Customers who purchase Guinness and Guinness Smooth on special and via 6paks at supermarkets will receive an entry form that they can fill out and place in the box for a chance to win additional prizes. Corporate Communications Manager, Louise Victor reminds consumers to live and drink responsibly.
According to organizers, the Guinness Sounds of Greatness culminates in a concert finals with guest DJs, popular MCs and previous winners, being held at the Heineken Saint Lucia Brewery Car Park in the South of the island on the 27th of October.