Tennis star Coco Gauff secures a $2 million sponsorship with Emirates Airlines, highlighting diversity in sports marketing and inspiring young athletes worldwide. By: Emerald Green | Editorial credit: Marco Iacobucci Epp / Shutterstock.com Tennis sensation Coco Gauff has secured yet another historic milestone in her career: a $2 million annual sponsorship deal with Emirates Airlines. […]
By Dr. Brian Hainline We’re lucky to have more female sports stars than ever. But in terms of athletic participation, American girls are still considerably less likely to play a sport than boys. Each year, boys get about 1.13 million more sports opportunities than girls. As someone who has spent a career studying the impact of […]
Editorial credit: Joe Seer / shutterstock.com March 3, 2025 [Toronto, ON] – Serena Williams, one of the world’s most celebrated athletes, will be a new owner of the Tempo, the team announced today. Williams joins the team’s ownership group alongside Larry Tanenbaum, Chairman of Kilmer Sports Ventures. *I am thrilled to announce my ownership role […]
Photo Credit: Elliot Mangual/Colgate Women’s Games New York, NY — With great expectations, athletes converged in New York City for the finals of the 49th annual Colgate Women’s Games (CWG) track and field series on Saturday, February 1. And the event did not disappoint — producing meet records, outstanding performances, entertainment and special guests for the runners, […]
New York, NY — With the second preliminary of the 49th annual Colgate Women’s Games completed, competitors — from youngsters in elementary school to women competing in the 30’s Plus division — are focused on entry into the semi-finals on Sunday, January 19, and the anticipated, season-ending finals on Saturday, February 1 at the Nike Track and Field […]
Photo courtesy of nyc.gov NEW YORK – New York City Mayor Eric Adams today awarded the Key to the City of New York to members of the New York Liberty, the 2024 Women’s National Basketball Association (WNBA) champions. This is the first time in the franchise’s history that the team has won the WNBA Championship. […]
By Jordan Robinson, www.wnba.com | Photo courtesy of www.wnba.com (1) New York Liberty vs. (2) Minnesota Lynx Game 1: Lynx at Liberty: Thursday, Oct. 10, 8:00 p.m. ET, ESPN Game 2: Lynx at Liberty: Sunday, Oct. 13, 3:00 p.m. ET, ABC Game 3: Liberty at Lynx: Wednesday, Oct. 16, 8:00 p.m. ET, ESPN Game 4: Liberty at Lynx: Friday, […]