A collaborative project undertaken by The University of the West Indies (The UWI) together with the United Nations Development Program (UNDP), and the Frankfurt School of Finance and Management (FS) to support MSMEs through upskilling and digitalization, was announced as a winner of the 2022 Caribbean Sustainable Tourism Awards. In 2021, The UWI and FS were invited by the UNDP’s office for Barbados & the Eastern Caribbean to partner to assist more than 300 Micro, Small and Medium-Sized Enterprises (MSMEs) increase their digital skills resilience to external shocks and access new markets within the tourism value chain.

The UNDP Future Tourism Project was formulated as a response to the effects of COVID-19 on the tourism sector and its subsequent impact on MSMEs. Through a series of online sessions hosted by the University’s Open Campus, the MSMEs were equipped with tailored training, coaching and mentorship, informed of steps to digitalization and provided with information surrounding digital technologies, marketing and financial planning.

Tourism is the mainstay of several Caribbean economies and tourism MSMEs account for more than 90% of the businesses in those economies. Training and development of tourism MSMEs will contribute to sustainable growth and innovation of the tourism sector in the Caribbean.

  UWI