Caribbean Business Report

St. Lucia celebrating excellence in the hospitality industry

Many thanks for your interest in the Caribbean Business Report, a weekly e-newsletter from
Saint Lucia.

We are back after a short break for restoration, revisioning and repositioning as we move into the
multimedia phase of this business report.

A video version of this report will be circulated through our Calabash TV Facebook and YouTube
page and included in next week’s e-newsletter.

Feel free to share and to like our postings on our Calabash TV social media platforms at Instagram, Facebook, YouTube and my [Bernard Fanis] Twitter page.

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We welcome this week Human Resource Concepts, for all your Human Resource, Digital Marketing, and I.T. Business Solutions/

We need your advertising support as we continue to focus on local business development and to profile the exciting new entrants through the Youth Economy initiative and the Community Development thrust of the Ministry of Tourism.

We will also begin an enlightenment campaign on entrepreneurship and its contribution to
national development.

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Our sister publication, the ENN-EC, the Environment News Network – Eastern Caribbean will
debut at the start of October and will provide coverage of environmental issues with deliberate
focus on sustainability through the Green and Blue economy. This too will be a multimedia

In today’s CBR, we celebrate St. Lucia’s achievements at the recent World Travel Awards which was hosted right here at Sandals Grande.

St. Lucia as a destination secured three major awards and properties and service providers in St. Lucia won five top Caribbean awards and the very best in St. Lucia was celebrated as St. Lucia and the Americas highlighted excellence within the hospitality industry. So, congratulations to all the nominees and winners.

Also Read: St. Lucia’s hospitality sector celebrated at World Travel Awards

Also Read: World Travel Awards 2023


USAID -IDG Caribbean to host Business Enabling Environment Reform Activity

International Development Group LLC (IDG) and United States Agency for International Development (USAID) will host a Stakeholder Workshop in Saint Lucia to
Advance Caribbean Business Enabling Environment Reform.

The workshop will take place on Wednesday, 13 September 2023, at the Ixora Conference Room, Bay Gardens Inn. Participants of this workshop will consist of government officials and representatives of the private sector.

The workshop aims to engage stakeholders in discussions on the activities prioritized for Saint Lucia under two of CBEE-R Activity’s result areas.

These result areas include: (1) Improving conditions for firm access to finance and (2) Establishing or enhancing effective Public-Private Dialogue.

This workshop presents an invaluable opportunity for participants to provide feedback, propose
modifications, and contribute to the implementation of these activities.

USAID and IDG also aim to foster close collaboration with the Government of Saint Lucia and the
Private Sector to support interventions that strengthen the business enabling environment and
promote robust private sector-led economic growth.


Heineken® celebrates 150th anniversary

Heineken®, one of the world’s most recognized beer brands, is marking its 150th anniversary. The global celebration was launched in June at the beer’s home base in Amsterdam and celebrations have since spread across the world.

Yet, despite this symbolic milestone, Heineken®, has chosen to focus less on history and advertising, but rather on “good times”.

Freddy Heineken is quoted as famously saying “I don’t sell beer, I sell gezelligheid”. “Gezelligheid”
translated is that feeling of good times, something that has been at the heart of the Heineken® brand for the last 150 years. To celebrate this milestone anniversary, Heineken® is putting
good times front and center of its global birthday festivities.

Sylvester Henry, Senior Category Manager Alcoholic Portfolio with responsibility for the Heineken® Brand at Heineken Saint Lucia Ltd shared “In Saint Lucia we’ve proudly brewed Heineken® since 1975 and by extension have helped create and shape good times and momentous occasions on island through the brand. Ironically, good times like Green Synergy, ARC Regatta, Jazz Heineken Beer Gardens and VIP UEFA Champions League experiences are just some of ways the brand has brought this message to life.”

To win big as part of the Heineken® 150 celebration, customers can purchase a bucket or six pack of Heineken at participating outlets, scan the digital entry card and get a chance to win Heineken merchandise, restaurant vouchers, staycations, jewellery vouchers, Heineken product and the Grand prize of a VIP Trip for 2 to The Heineken Regatta in St Maarten.


interCaribbean Airways Introduces its First ATR 72

interCaribbean Airways is thrilled to announce the highly anticipated deployment of its first ATR 72 turboprop aircraft.

The 68-seat ATR brings together modernity, comfort, and sustainability, and will bring additional capacity.

As the flagship of our fleet, the ATR 72, deployed in the Southern Caribbean on Friday, August 25th, is one of 10 ATR aircraft that will be incorporated over the next year, fulfilling interCaribbean Airways’ promise to commission newer, modern airplanes to improve passenger experiences.

This 68-seat ATR 72, christened “Captain Harold H” in honor of long-serving Captain Harold Williams, is known to be the best turboprop aircraft and provides outstanding short-field performance for an aircraft of this size.

Among the standout features of the ATR 72 is its impressive quietness. At the heart of the airline’s commitment to sustainability, the ATR 72 also shines as an environmentally friendly addition to regional travel.

Emitting less than 50% carbon dioxide per passenger-kilometer compared to its competitors, this aircraft aligns seamlessly with interCaribbean Airways’ dedication to minimizing our carbon footprint and preserving the natural beauty of the Caribbean islands.

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